Mahadevan, who was previously chief operating officer, will be tasked with the day-to-day leadership, management and vision for the segment. He fills the role formerly held by CEO Stuart Aiken, who’s took over for the retiring Joe Grieshaber as Kroger’s chief merchant and marketing officer.
Mahadevan joined the company in 2015 as senior VP, head of client solutions and capabilities, where he led the strategic direction and development of the company's solutions and capabilities, and was a key driver of the overarching strategy for the business. Prior to 84.51°, he spent 15 years at DunnhumbyUSA.
Kroger is No. 5 on the RIS News Top 100 Retailers list. Its 84.51° subsidiary combines customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and 1,250-plus consumer goods companies.