Mizuno Finetunes E-Comm with Shopatron Local Product Search

Sporting goods and apparel retailer Mizuno will deploy Shopatron's Local Product Search technology across its U.S. e-commerce site in October.

"It all comes down to fostering the best possible online experience between consumers and our brand," says Keith Neely, VP - IT, e-commerce & customer Support, Mizuno USA. "In the past, that experience required time and effort from the consumer to find products that are in stock locally. Today's consumer expects to have all this information at their fingertips with the ability to buy how they want and when they want. With Shopatron's Local Product Search, consumers will receive a full picture of local availability, connecting them to our products faster than ever before. This technology will also drive more walk-in traffic to our retailers, a critical role in same-day in-store pickup capabilities. We are very excited to move forward with Local Product Search as a key e-commerce initiative for 2015."

In today's increasingly fast-paced world, retailer locators disappoint. They are inconvenient for consumers, provide no attribution to store sales, and come with a high risk of lost sales. Consumers demand local product visibility, and with Shopatron's Local Product Search, clunky retailer locators become more efficient product locators. Brands can bring local product inventory visibility to their website, allowing consumers to find any product, anywhere with less than 20 seconds of effort. Shopatron's solution offers a rich set of features that improve and expand upon the capabilities of retailer locators to-date:

Inventory Storage
Inventory API
Local Search Widget
Finderbot™ technology
Program performance data
Shopatron's Local Product Search is a first-of-its-kind solution that can find products at local retailers with and without store inventory feeds. The patent-pending Finderbot™ technology submits real-time stock requests to retailers without inventory feeds and aggregates their responses with available retailer inventory data feeds, providing consumers with same-day in-store pickup for all local products.

"Mizuno is a world-class brand and visionary leader in the sporting goods industry," says Shopatron founder and CEO, Ed Stevens. "We are honored to continue our partnership with Mizuno with the launch of Local Product Search. This exciting technology will help them continue to grow their e-commerce presence, delight their customers and dealers, and allow them to lead the industry in innovative omnichannel offerings."
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