The report, "20/20 Vision: Looking Forward by Looking Back at 20 Years of Digital Shopping Innovation," summarizes the trends that have become e-commerce standards over the past two decades. Here are the three standout features that have gained the most ground in recent years.
Total Wine & More seeks to drive mobile coupon redemptions and brand engagement. Meanwhile, the independent retailer of fine wines continues its fight in Massachusetts over its alleged violation of state price controls on liquor.
As retailers continue to build their digital capabilities and work towards a completely unified approach they are placing an increased emphasis on e-commerce firepower. See the major trends that will have the greatest impact over the next year.