A Model for Change – Part 1: The Need for Transformation

11/1/2014
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

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