Modell's Times Square Store Features Multi-Language Digital Sign

1/30/2014
Modell's CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Time Square flagship store via Tensator's Virtual Assistant interactive next-generation digital signage.

Tensator is a provider of queue management and customer journey solutions.

Tensator's cutting-edge technology projects an image and creates the illusion of a real person – bringing messages to life and engaging customers with consistent and clear communications. With its interactive push button panel, shoppers are able to access the information they need in 10 different languages.

The "Virtual Mitchell Modell" provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store's loyalty program, how to sign up and even gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they'll get up-to-date information on sales and be invited to special events including celebrity appearances.

In the course of more than seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience, and reminded of Modell's tagline "You Gotta Go to Mo's!" Via Tensator's Virtual Assistant interactive panel, customers can elect to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

"The Tensator Virtual Assistant takes digital signage to a whole new, personalized level," said Lynn LaRocca, senior vice president, marketing at Modell's Sporting Goods. "Our Time Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It's fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand."
 
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