Morrisons Deploys Oracle Platform to Achieve Growth Initiatives

Morrisons, a U.K.-based supermarket group, selects Oracle to create a core retail platform to support growth and performance. Morrisons uses a prototype Oracle footprint that includes a complete Oracle Retail suite of merchandising, planning and store applications. Morrisons recognized that it could not develop its systems in-house and that its existing systems could not effectively support the company's plans for growth. The grocery retailer plans to implement the Oracle products over the next five years to help enable its business transformation program and provide a better shopping experience for customers in its 375 stores across the U.K.
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