Motorola Introduces New Business Line of RFID Readers

Motorola has announced a new line of compact RFID readers that the company says is half the size and weight of traditional fixed readers and ideal for retail stores, offices and other customer-facing business environments.

Built on a new platform that supports Gen 2 technology, the new FX7400 series complements Motorola's existing portfolio of industrial solutions and, according to the company, opens a new window of opportunity for retailers and businesses to implement RFID.

The RFID reader is sleek-looking, compact, lightweight and unobtrusive, making it a good choice for retailers that are looking to use high performance RFID readers across multiple locations worldwide, but want them to easily blend into in-store environments and be aesthetically pleasing to the eye.

The FX7400 can be installed under point-of-sale counters, behind walls or on ceilings, allowing for item-level tracking, retail inventory management, file tracking and asset management applications in environments where performance and a small footprint are critical.

For retailers, Motorola reports, the FX7400 can also help improve employee productivity, reduce cycle count times and decrease out-of-stock items in order to improve operations and increase sales.

It is expected to be available in the United States and Europe in the third quarter of 2009 and globally by the end of the year.

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