Multi-Channel Analytics

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Multi-Channel Analytics

A collection of news, articles and other featured content about Multi-Channel Analytics.

Analytics and the Future of Shopping

Using digital insights, retailers can share real-time offers with greater personalization.. In the future, we may even see how this information allows for more granular marketing campaigns that are based on the items customers are looking at in-store.

Bridging the Data Divide: 2015 Retailer/Supplier Shared Data Study

For the sixth year now, RIS News and CGT surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: Retailers and suppliers search for ways to close the data-sharing gulf and create business value.

Stores have difficulty detecting shoppers and measuring their behavior anywhere except at the cash register. Compared to the online world, brick-and-mortar retailers are flying blind until the final moment of purchase. Because of this practice many business decisions are based on past sales, educated guesswork, and gut instinct honed by observing the success of previous guesses. There is a better way.

Today, multi-channel retailing encompasses the latest in social networking and mobile applications. Learn the tools retailers need to engage with customers on their own turf in new and innovative ways.

Check out the top trends that will have the greatest impact in 2017 and beyond and learn how retailers can leverage them to their advantage.

RCAS 2016 was a rousing success. Check out this great post-event video and see what you missed and what you can expect at RCAS 2017.

Anne Marie Stephen, CEO + Founder, KWOLIA, talks about how retailers are engaging with brands and the opportunity to share data at the 2016 Retail and Consumer Goods Analytics Summit (RCAS).

Aldo's latest supply chain investment grants the retailer greater visibility and forecasting capabilities across the enterprise.

Starbucks pilots on command coffee orders powered by artificial intelligence and works on solving the problem of rapid customer adoption of its Mobile Order & Pay technology.

Hear CEO Craig Jelinek and EVP of merchandising Ron Vachris discuss the virtues of Costco's old-school approach to merchandising and why data doesn't necessarily rule the day.

Find out how this toy retailer tripled email revenue last year compared to the year before.

As the massive do-it-yourself retailer continues its rapid Mexican expansion it has begun rolling out a new pricing optimization solution to deliver consistent, competitive pricing across the chain. Learn the details.

The Children's Place is expanding store closures amidst a rise in same store sales, as it continues its e-commerce push. Part of its digital transformation effort in 2017 includes developing its customer personalization. Find out the three ways it plans to do this.

The following key differentiators are what separate leading brands from their lagging competitors during the most wonderful time of the year.

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