Multidev Technologies Inc. has released its new Mobile Marketing application, which enables retailers to engage "consumers in motion" by creating marketing campaigns that focus on promotional messages and are distributed to the "palms" of the consumers via their mobile devices.
Fully Integrated to ChainDrive's CRM, retailers are able to efficiently capture, track and manage all consumer data attained from mobile marketing campaigns, the company reports. The custom web-interface allows the retailer to design and personalize its campaign according to its needs.
The tool also allows retailers to reach their target demographics, capture buying patterns and trends and enhance the overall customer experience.
for more information: www.chaindrive.com