MyBuys, PowerReviews Drive Consumers to Retailer Sites
MyBuys and PowerReviews team up to increase retailer revenues by increasing traffic and conversion rates. The partnership will drive more consumers to a retailer site by targeting them with relevant products based on customer profiles. MyBuys delivers consumer profile driven product recommendations to shoppers through emails, RSS feeds and on retailers' websites. PowerReviews utilizes a tag-based approach to offer "at-a-glance" Review Snapshots that make it easier and faster for shoppers to reach a purchase decision.