myShape Improves Offerings, Increases Revenue with Baynote

Online women's fashion retailer myShape has increased revenue, average order value and conversion rates through the use of Baynote Recommendations.

Since implementing Baynote, myShape's revenue has increased by more than 30 percent for those customers using recommendations.

"Baynote proved its value to us in the first 30 days after the rapid implementation," said Mercedes De Luca, global customer experience and CIO at myShape.

"It is clear that offering crowd-sourced recommendations within an individual's Personal Shop is delighting our members. This has allowed us to offer a wholly differentiated experience for our customers, resulting in an increased average order value of more than 16 percent and a 2x lift in conversions."

myShape bills itself as an innovative women's fashion site that is changing the way women shop. provides each of its members with her own Personal Shop filled with relevant choices that match her measurements, body shape and fashion and fit preferences.

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