Nanette Lepore Signs Licensing Agreement With Josmo Shoes

1/14/2016
Nanette Lepore, a Bluestar Alliance portfolio brand, announced a licensing deal with Josmo Shoes for girls' footwear. Under the agreement, Josmo Shoes will design and distribute girls' footwear under the Nanette Lepore brand names.
 
This license will focus on extending the Nanette Lepore brand into new licensed categories and markets, both domestic and international.  Nanette Lepore and Nanette Nanette Lepore Girls will be a natural expansion of the playful prints and bright colors the Nanette Lepore brand is famous for.
 
"Expansion into girl's categories is a progressive step towards the growth of the Nanette Lepore brand," said Ralph Gindi, COO of Bluestar Alliance.  "Josmo's reputation for excellent design, quality and execution will be a natural fit that the Nanette Lepore customer is accustomed to."
 
"We are very pleased to announce this licensing agreement, commented Sammy Esquenazi, VP of Josmo Shoes. "The high energy designs and strong brand positioning coupled with Josmo's existing distribution channels will ensure the success of this venture.  This deal affords us the opportunity to expand our offerings to existing customers and stand out in the children's footwear market."
 
The footwear lines will be available in department stores and upscale independents by August 2016.
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