NAU Opens Sustainable Pop-Up Store in NYC
Nau, the Portland-based sustainable apparel company, has opened a revolutionary retail space, Here/Nau/NYC, a Pop-Up store located in the heart of SOHO, NYC at 69 Mercer St. It will be open through December 31st, 2009.
Nau describes its apparel as driven by thoughtful, considered design, with clothing reflecting a balance of beauty, performance and sustainability.
Nau describes its apparel as driven by thoughtful, considered design, with clothing reflecting a balance of beauty, performance and sustainability.
The Pop-Up takes this philosophy and applies it to the store environment by utilizing materials recovered from New York City streets, dumpsters, and even burnt-down warehouses. The store comes to life by transforming recycled cardboard boxes into polished display tables, using metal pipes to create clothing racks and morphing fallen trees into intriguing art installations.
As consumers walk through Here/Nau/NYC, Nau reports, they will be surprised to see how the store came together and to learn how retail merchandising and clothing design can help prompt behavioral change towards sustainable living.
"All of the fixtures put into Here/Nau/NYC come out of the local waste-stream to ensure that the store has the lowest carbon footprint possible," said Gordon Seabury, president and CEO of Nau. "We're excited to show that a retail space can be beautifully designed while remaining sustainable and that clothes can be fashionable, while still functional, technical and performance-driven."
Here/Nau/NYC will showcase Nau's eco-fashion styles along with other like-minded brands such as Horny Toad, Freitag, Timberland, Stewart + Brown, Loomstate and more. The Pop-Up store has also partnered with a variety of musicians, artists, and non-profits throughout the six weeks to help celebrate Nau's presence in NYC. Partnerships include: Green Drinks, Mercy Corps, Good Magazine, and The New Museum among others, along with musical performances by The Secret Machines, Zee Avi, Will Dailey, Har Mar Superstar, Cotton Jones and the Honey Brothers.
Nau's commitment to creating positive change affects every decision it makes, from its charitable relationships to the packaging and shipping materials it uses. Here/Nau/NYC is an extension of this philosophy.
As consumers walk through Here/Nau/NYC, Nau reports, they will be surprised to see how the store came together and to learn how retail merchandising and clothing design can help prompt behavioral change towards sustainable living.
"All of the fixtures put into Here/Nau/NYC come out of the local waste-stream to ensure that the store has the lowest carbon footprint possible," said Gordon Seabury, president and CEO of Nau. "We're excited to show that a retail space can be beautifully designed while remaining sustainable and that clothes can be fashionable, while still functional, technical and performance-driven."
Here/Nau/NYC will showcase Nau's eco-fashion styles along with other like-minded brands such as Horny Toad, Freitag, Timberland, Stewart + Brown, Loomstate and more. The Pop-Up store has also partnered with a variety of musicians, artists, and non-profits throughout the six weeks to help celebrate Nau's presence in NYC. Partnerships include: Green Drinks, Mercy Corps, Good Magazine, and The New Museum among others, along with musical performances by The Secret Machines, Zee Avi, Will Dailey, Har Mar Superstar, Cotton Jones and the Honey Brothers.
Nau's commitment to creating positive change affects every decision it makes, from its charitable relationships to the packaging and shipping materials it uses. Here/Nau/NYC is an extension of this philosophy.