In order to overcome these inventory obstacles, the company teamed with VTEX to develop a custom website that could service multiple retailers across multiple locations. It standardized its product catalog with a system ID-ing the same products across multiple cannabis retailers, and in turn linking them under a unique product name.
The integration also enabled Palmer Jane to develop a database of the ingredients and effects of cannabis, so its product catalogs can display items to consumers based on their benefits and effects.
Email communication between Palmer Jane, the stores and the consumers have also been streamlined as a result; thanks to these upgrades, Palmer Jane has successfully incentivized new cannabis stores to join its platform.
“We place a significant emphasis on fostering a relationship with our retailers,” notes Leonard. “They know their business better than anyone, so we aim to build our processes around their already-established in-store procedures. This makes adoption among retail staff much easier, as they are able to quickly integrate our work flows into their day-to-day.”
All of these benefits are combining to helping Palmer Jane and its retail partners meet the heightened consumer demands during the pandemic.
“Bringing cannabis retailers online and providing them with the opportunity to flourish in e-commerce is more important than ever,” Prohs says. “With the pandemic, consumer expectations are elevated, and by offering a seamless onboarding experience, we are able to help retailers deliver on these expectations.”