Those brands who lead customers back to their own channels have an opportunity to reconnect and own the brand experience, cultivating positive, profitable relationships.
Unlock Customer Lifetime Value
Brands long to build customer relationships that last. They want to connect with new and existing customers, protect their investments in customer acquisition, and grow their customer base’s lifetime value. Generating first-party data is key to driving higher margins and long-term growth. Furthermore, the monetary gains can help offset the rising cost of business and finance more competitive prices and new product lines. Ultimately, by creating opportunities to gather first-party data, brands can generate additional revenue and maintain valuable connections with their customers.
— Brandon Gell, Founder & CEO, Clyde