Nearly 50 Percent of Brands Admit They're Being Creepy

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Nearly 50 Percent of Brands Admit They're Being Creepy


With ever more sophisticated technology at the ready, brands are increasingly crossing the line into creepy behavior, says a new report from InMoment

The CX intelligence provider's “2018 CX Trends Report” found that a full 75 percent of consumers find most forms of personalization at least somewhat creepy, with 40 percent of brands admitting to being creepy.

More crucial: while half of customers say they’d keep shopping with a brand after a creepy experience, 22 percent report they will leave for other brands.

Other key findings from the report include:

  • Twenty percent of consumers report being angry after a bad experience with a brand, twice the amount that brands assume (10 percent)

  • One in five consumers will tell friends about experiences they deem creepy, while one in 10 will share Big Brother-type experiences on social media

  • Almost half of consumers (46 percent) report they hesitate to give away information simply because they don’t receive value when they do

  • For Millennials, the biggest offenders when it comes to creepy marketing tactics are banks (with 56 percent of the generation reporting having a creepy experience), healthcare institutions (52 percent) and technology companies (51 percent)

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