Nearly 50 Percent of Brands Admit They're Being Creepy
With ever more sophisticated technology at the ready, brands are increasingly crossing the line into creepy behavior, says a new report from InMoment.
The CX intelligence provider's “2018 CX Trends Report” found that a full 75 percent of consumers find most forms of personalization at least somewhat creepy, with 40 percent of brands admitting to being creepy.
More crucial: while half of customers say they’d keep shopping with a brand after a creepy experience, 22 percent report they will leave for other brands.
Other key findings from the report include:
Twenty percent of consumers report being angry after a bad experience with a brand, twice the amount that brands assume (10 percent)
One in five consumers will tell friends about experiences they deem creepy, while one in 10 will share Big Brother-type experiences on social media
Almost half of consumers (46 percent) report they hesitate to give away information simply because they don’t receive value when they do
For Millennials, the biggest offenders when it comes to creepy marketing tactics are banks (with 56 percent of the generation reporting having a creepy experience), healthcare institutions (52 percent) and technology companies (51 percent)