NET-A-PORTER Taps Lionbridge for Global Translation Services

11/13/2013
NET-A-PORTER has chosen Lionbridge as its partner to develop and maintain translated content for its global websites.  With this agreement, Lionbridge is delivering integrated, global marketing solutions that provide consistent, relevant and timely content for across NET-A-PORTER's local-language websites.

NET-A-PORTER, which was launched in 2000 and ships to over 170 countries, introduced translated websites in German, French and Mandarin in March this year. The move allows customers to easily browse and shop the best edit of current-season and exclusive pieces from over 350 designers, and gives them access to inspired and original content in NET-A-PORTER's digital magazine, THE EDIT. 

As part of NET-A-PORTER's continued commitment to improving the shopping experience for its customers around the world, Lionbridge will provide a comprehensive global translation solution for the site, combining cloud-based translation workflow technology, in-country experts and dedicated translation teams. This integrated program allows NET-A-PORTER to introduce new products with detailed descriptions and editorial content in local languages across its key markets.

"As a growing global brand, the launch of our multilingual sites was one of the biggest events in NET-A-PORTER's history," said Richard Lloyd-Williams, IT director, The NET-A-PORTER GROUP Ltd. "Together with Lionbridge, we have developed a content marketing solution that engages our customers in their local language, while maintaining a consistent editorial voice that is crucial to our brand worldwide."

A core component of the NET-A-PORTER solution is Lionbridge's cloud-based translation management system.  Through a simple connector, NET-A-PORTER integrates with the Lionbridge workflow and translation management processes.  This enables the teams to manage high volumes and frequent content updates within a 24 hour turn-around time, while ensuring quality and efficiency.  
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