Net-A-Porter Teams Up With Luxury Fashion Rental Company Armarium

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Net-A-Porter Teams Up With Luxury Fashion Rental Company Armarium

Luxury fashion rental company Armarium is partnering with Net-a-Porter, enabling Armarium clients to directly access the Net-a-Porter website to purchase clothing and accessories to "complete the look." The Armarium website will become transactional providing clients with the option to borrow through the site or mobile app.

Launched in the spring of 2016, Armarium was available exclusively through a mobile app while the website served as an online destination for style inspiration and content.  As of September 28, 2016, the website is transactional offering the same experience as the mobile app; clients can rent from the complete collection of curated ready-to-wear and accessories, as well as book a stylist through the site.

Armarium is the first and only shared economy business model to offer luxury, avant garde ready-to-wear and accessories on loan. Co-founded by two fashion industry veterans, Trisha Gregory and Alexandra Lind Rose, Armarium provides customers with the opportunity to experience high fashion by offering a luxury experience and product without the high price tag. The collection is constantly updated to keep the assortment current.  Iconic and sought after brands including, Emilio Pucci, Etro, Ferragamo, Haider Ackermann, Jimmy Choo, Marchesa, Naeem Khan, Roberto Cavalli, and Vera Wang have partnered with Armarium to offer runway collections on loan.

Partnership details
Net-a-Porter is joining the Armi with a first of its kind collaboration to "complete the look."  In an unprecedented move, Armarium, a shared economy business model, is embracing a partnership with a full priced e-commerce business, Net-a-Porter.  Providing clients with an array of  options to rent as well as purchase. Armarium clients can borrow an avant garde jacket from Haider Ackerman and pair it with an investment trouser purchased from Net-a-Porter.

Armarium clients have the opportunity to "complete their look" by linking directly from the Armarium website to the Net-a-Porter website to purchase pieces that pair beautifully with their rented pieces from Armarium.  The Net-a-Porter collection was curated by members of the Armarium "Style Brigade" including Micaela Erlanger, La Marque, Shiona Turini, Cristina Ehrlich and Natalie Joos.

The "Style Brigade" is a network of 35 renowned fashion stylists available for hire through Armarium.  Once reserved for celebrities and the affluent, the expertise of a stylist is now available to select and pair clothing and accessories that best suit the Armarium client.  The "Style Brigade" presents their perspective on the new way to shop while utilizing their vast experience in creating red carpet moments.

How Armarium works
Clients sign up for the service through the app or website
Clients browse a selection of seasonal looks from more than 45 designers
Clients can link out directly to select items to purchase from Net-a-Porter
Armarium offers temporary tailoring as well as access to stylists
Clothing is shipped, clients keep it for a four day period with the option to extend beyond four days
Armarium provides clients with a return shipping label and takes care of dry cleaning