New App Lets You Planogram Any Fixture Type

12/3/2014
Galleria unveiled its latest merchandising software for retailers and suppliers, the next step in an end-to-end solution portfolio.

The application from Galleria aims to equip retailers with the ability to planogram any fixture type. Built on Galleria's merchandising experience, the solution strives to eliminate the obstacles faced by retailers around the world, providing the capability to plan, automate and optimize for all fixture types within one application. Combined with insights from behavioral clustering and demand signal analytics, Galleria's next-generation merchandising solution arms retailers with the capability to optimize assortment and micro space for a truly customer-centric approach.

As retailers continue to battle the ever-shifting demands of cross-channel sales, the space in store continues to shrink in size and yet grow in importance. With space at a premium, it is imperative that the modern retailer maximizes what's available and transfers its focus to the areas that lie beyond center store, to optimize all forms of space and fixture type, regardless of individual store configurations. The functionality required to deliver this level of optimization has not previously been available to retailers, often resulting in labor-intensive, substandard plans being sent to store that are rarely implemented.

Product proliferation drives the need to better understand the impact of introducing or removing products and groups of products from the assortment and how that may look on the shelf. The combinational use of assortment planning that accounts for demand transfer intertwined with a customer-centric merchandising system will ensure retailers are best placed to meet and exceed the expectations of their shoppers over and above the competition.

With this application, retailers no longer need specialized fixture engines, as the software provides the ability to balance inventory, assortment and aesthetics for even the most creative of custom fixtures in one simple solution.

The application includes many client-driven enhancements in addition to the flexible optimization feature, from workflow and productivity management.

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