New Balance Acquires Vital Apparel

New Balance, which reported sales of $1.55 billion in 2006, has acquired active apparel company the Vital Apparel Group, based in Huntington Station, NY.

 

"Our acquisition of Vital gives us significant opportunities to accelerate the growth of New Balance apparel," said Rob DeMartini, CEO at New Balance.

 

In June 2007, Vital signed an apparel licensee agreement with New Balance-owned Warrior to design and develop Warrior branded apparel as well as introduce new and innovative materials and designs.

 

Vital Apparel Group includes Vital Apparel, a leading women's active brand; Vital Accessories, which includes the license for Soffe Accessories; and the Vital Performance division which includes InSport.

 

>> for more information: www.newbalance.com