New Balance Adds Item-Level RFID Software

New Balance implements item-level RFID software to track its footwear from the distribution center to the corporate factory store. The footwear retailer uses Vue Technology's TrueVue platform which is combined with tags from Avery Dennison Retail Information Services. Handheld and fixed RFID readers and antennas are deployed from Motorola's Enterprise Mobility business. New Balance hopes to achieve better inventory visibility and improve accuracy at the item level using the system.
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