This New Brand Wants You to Buy Less Clothing


The concept of First World Privilege is a driver for the fashion brand Mosaic By Ali.  The founders of the line are on a mission to prove that being a responsible Global Citizen and a fashion aficionado simultaneously is not only possible, but powerful.  "The increase of clothing from sweatshops impacting those in far away developing countries is a direct result of the demand from the First World citizens," say Dee and Saba Ali, who are sisters.  Mosaic By Ali is an advocate for buying fewer, but better, pieces for a wardrobe.  For an in depth discussion on this topic, refer to their piece "First World Privilege Drives Fast Fashion" in Huffington Post and the article "Designing For a Better World," by Women's Wear Daily accessible by subscription (May 15, 2017 edition).

In an era where the rise of fast fashion has become the norm, the Ali sisters never did embrace the philosophy. After experiencing poor construction and a lack of longevity in garments, Saba and Dee registered at FIT to learn how to sew and gain the skill that is, in their view, becoming a lost art.  They attribute this lack of garment knowledge by the general public to the modern day normalization of poor quality. The two sisters started their contemporary women's RTW fashion line Mosaic By Ali to restore the faith in fashion and in humanity.

Mosaic By Ali is focused on creating original pieces that can be appreciated for their range in function, occasion, and in some instances even multi-season wear.  The bestseller of the line is The Ultimate Dress that functions as a timeless staple and is popular due to its versatility and comfort. The collection also features unique handmade embellished tops and classic formal wear. 

The Ali Sisters initially soft launched Mosaic By Ali strictly for the B2C market and are now expanding the brand for luxury retail opportunities.  Mosaic By Ali will be exhibiting its Spring/Summer 2018 line at the STITCH Trade Show at the Jacob Javits Center in New York City, Sept. 17-19, 2017.

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