New CMO Solution Launched by SAP and Accenture

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New CMO Solution Launched by SAP and Accenture

09/09/2013
Accenture and SAP are expanding their global alliance to launch end-to-end solutions running on the SAP HANA platform. Accenture will be the single point of contact for clients handling contracts for all software and services.
 
The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution that enables chief marketing officers (CMOs) to view and act on key marketing performance data such as sales figures, media spend and social reach in near real-time.
 
"This bold initiative to extend our powerful combination of Accenture’s industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP," said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture. "Our new solutions are expected to provide ultimate flexibility for enterprises. We believe this is a unique offering in the SAP ecosystem that answers our clients’ growing demand for simplification.”
 
Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.
 
The new CMO solution features Accenture Customer Insight, analytics functions from SAP solutions and industry-specific applications. It will initially be targeted at CMOs of retail and consumer packaged goods companies who must address the complexity of changing consumer preferences, channel proliferation, fragmented agency relationships and the maze of skills required of today’s marketers. Accenture plans to launch additional functional solutions for other vertical industries.
 
Hosting services are also planned to be included in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure providers. Related fees will fall under the single contract structure with Accenture to help simplify contract management for clients, compared to handling multiple suppliers and contracts.
 SAP