New Hudson's Bay App Merges Print Media With M-Commerce

1/29/2014
The HBC Department Store Group launched a new iOS mobile shopping application for both Hudson's Bay and Lord & Taylor.

HBC is partnering with Pounce, a consumer-facing mobile app to integrate traditional media with m-commerce, providing customers the opportunity to purchase merchandise displayed in print media using tablets and smartphones. Pounce is the only Hudson's Bay and Lord & Taylor approved mobile app that allows customers to instantly buy products seen in print by simply scanning an image.

The app launched in Canada just ahead of this year's Olympic Winter Games. Hudson's Bay is the official apparel sponsor of the Canadian Olympic and Paralympic Teams for the Sochi 2014 Olympic and Paralympic Winter Games, and the upcoming ads for HBC Olympic apparel will be the first to display the Pounce mobile app opportunity for customers. The app also launched in the United States for Lord & Taylor.

"Our goal with this initiative is to complement traditional media with popular mobile technology, and Pounce creates the opportunity to combine offline and online channels in a seamless way," said Michael Crotty, chief marketing officer for HBC. "Pounce's unique capability is a natural fit as we roll-out and grow our omni-channel strategy for HBC."
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