New Neiman Marcus App Directly Connects Shoppers, Associates

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New Neiman Marcus App Directly Connects Shoppers, Associates

The new NM Service mobile app literally connects Neiman Marcus shoppers with their preferred sales associates, and vice versa. The iPhone app, being piloted in four stores beginning this spring, has interfaces for both customers and sales associates. If a customer with the app loaded passes within range of sensors located at key entry points throughout the store, the sensor automatically prompts NM Service to act.

Shoppers, who must opt in to use the app, are alerted about which of their preferred sales associates are currently on the premises. For associates, the app provides automatic notifications when one of their customers arrives in a store, complete with a Facebook photo to assist with visual recognition.

Customers can mark favorite products as they walk through the store, with their choices automatically made visible to designated sales associates. The app, developed by Signature, also makes it easy for shoppers to make appointments or leave messages for Neiman Marcus associates.

In addition to information about a customer's new favorite items, associates can also use the app to access a range of customer-specific data, including both store and online purchase histories. The app is being tested in Neiman Marcus stores in Austin, TX, Dallas, TX, San Francisco, CA and Palo Alto, CA.

"For more than 100 years at Neiman Marcus, our belief in the importance of providing exemplary customer service has been a core corporate value. The NM Service App allows us to take our service philosophy into the digital era," said Neiman Marcus Group's president of specialty retail Jim Gold. "We look forward to using this cutting edge technology to make our client-sales associate relationship even stronger, and further enhancing the Neiman Marcus shopping experience."

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