New Partnership Unlocks Consumer Insights in the Shooting Sports Industry

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New Partnership Unlocks Consumer Insights in the Shooting Sports Industry


Celerant Technology, a provider of retail solutions for the firearms industry, has teamed with SCOPE CLX, a business analytics program for the shooting sports industry, in the name of consumer insight.

Celerant is a preferred POS provider for Scope CLX, which is owned and managed by the National Association of Sporting Goods Wholesalers (NASGW), and supported by industry partners including the National Shooting Sports Foundation (NSSF).

Through an integration with Celerant’s POS solution, the CLX will aggregate data from Federal Firearms Licensed (FFL) retailers across the country to empower dealers with information on consumer demand and product trends, while supporting industry growth.

NASGW SCOPE is an industry-owned, distributor-led initiative to collect and analyze data that supports shooting sports industry businesses. SCOPE CLX, powered by eComSystems and with Celerant’s POS, will support retailer businesses with data on consumer demand based on stores across the country. The aggregated, anonymous data will show market trends, popular products by region and more.

Retailers will also gain access to SCOPE ALX, an advertising and promotional software solution. SCOPE ALX offers a library of product photos, drag-and-drop design, tools and customizable templates to easily create ads, gun tags and other in store signage.

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