New Reflexis StorePulse App Powered by IBM Watson

Reflexis Systems, Inc. released its IBM Watson-powered app called Reflexis StorePulse, which transforms insights and trends uncovered from unstructured data into best practice retail action that improves the buying experience for shoppers in stores.

Fueled by IBM Watson technology via the cloud, the interconnect module enables companies in the retail, hospitality, and Quick Serve Restaurant industries to take input from Watson pertaining to customer demand influences — weather, social media, local events, news, variable date holidays, and more — and automatically alert the right store managers, associates, and corporate planners to take specific action based on the retailer's established best practices.

"Even the best forecasting systems are incapable of helping retailers to identify and respond to late-breaking, last minute social media and local events which have a direct impact on customer demand," said Murtaza Ghadyali, vice president of Product Management for Reflexis. "The combination of Watson and Reflexis enables retailers to find previously hidden demand triggers from unstructured text in blogs, news, weather reports, and customer surveys and ensure store managers, supply chain planners, merchandisers, and others take proper action to increase profitability and deliver the best possible customer experience."

IBM also announced today accelerated adoption of Watson's cognitive capabilities globally. Today's news reinforces IBM's strategy to fuel an ecosystemof innovators who will help make cognitive the new standard of computing.

"IBM is receiving an outpouring of interest from partners in Watson's cognitive capabilities and supporting industry-changing use cases around the globe," said Stephen Gold, vice president, IBM Watson Group. "We are thrilled to be working with some of the industries' best and brightest entrepreneurs and established organizations."

Organizations that are interested in collaborating with IBM to develop Watson-powered applications can visit to learn more.

IBM Watson: a new era of computing
IBM Watson represents a new era of computing, in which apps and systems interact with human users more naturally, augment our knowledge with Big Data insights, and learn to improve how they assist us.

Fueled by innovation from a mission to transform industries and professions, Watson is uniquely positioned at the forefront of the new era of computing, evidenced by an unmatched demonstration of what cognitive systems can bring to transform decision-making. IBM is delivering a range of cloud-based products and services to clients in industries such as banking, healthcare, insurance, retail and education.

In January, 2014, IBM launched the IBM Watson Group, a new business unit dedicated to the development and commercialization of cloud-delivered cognitive advisors. The move signifies a strategic shift by IBM to accelerate into the marketplace a new class of software, services and apps that think, improve by learning, and discover insights from massive amounts of Big Data.

IBM is investing more than $1 billion into the Watson Group, focusing on research, development and bringing cloud-delivered cognitive applications and services to market. This includes $100 million earmarked for direct investment to support IBM's ecosystem of start-ups and businesses building cognitive apps made with Watson. Currently more than 3,300 organizations and entrepreneurial individuals have shared their ideas for creating cognitive apps that redefine how businesses and consumers make decisions.
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