This New Retail-Focused Tech Company Is Tackling DOM, AI
A unique combination of operational expertise and marketing technology prowess has inspired Dallas-based entrepreneur Jeff Zisk to launch his new company, Snowfall Technologies, on Sept. 26, bringing two new sophisticated SaaS solutions to omnichannel retailers.
Snowfall has created Jazz Central, a distributed order management (DOM) solution built on a modern technology stack to provide retailers with a complete set of omnichannel features and functionality in a single platform. Additionally, Mia, the company’s AI middleware technology solution, is designed to enhance the customer’s shopping experience, marketing, merchandising and operations by “thinking and behaving like a human.” Mia uses both structured and unstructured data to personalize the shopping experience and provides tools to intelligently target shoppers and create significant operating efficiencies.
“I’ve started several companies in the retail tech space in the past twenty years and have seen some incredible advancements, but nothing has peaked my interest more than the possibilities retailers now have to leverage data and artificial intelligence. We are helping some of the best known retail brands by using sophisticated analytics to create human-like interactions online,” explains Jeff Zisk, founder and CEO of Snowfall. “We think we are on the forefront of what e-commerce shopping should be.”
According to Internet Retailer, e-commerce sales continue to climb with Aug. 2017 showing a 14.2 percent growth over the prior year. The National Retail Federation (NRF) also states that consumers are reporting an optimistic outlook for the 2017 holiday season, yet the retailers’ fight for conversion and margin continues. Today’s consumers use multiple touchpoints, both physical and digital, as they take a path to making a purchase, which results in complex challenges in marketing to them in a personal way. Snowfall’s solutions address these issues in a scalable and easy to implement manner.
“When retailers ask me what’s different about Snowfall, there are several things I share. First, our DOM is a SaaS platform that is 100 percent API-based, and it brings together features that others simply don’t offer to enable a retailer to ship from warehouse or store and easily manage ship-to-store and buy-online/pickup-in-store transactions," said Zisk.
"Secondly, we are using artificial intelligence and advanced machine learning to change how customers shop a website in ways that are far more advanced beyond what is available on the market today," he continued. "Finally, we have a team of data scientists and engineers developing right here in Dallas. Nothing is outsourced, so we can be very agile with development of new or customized functionality, and we are hands-on with every client implementation. We feel we are offering game-changing solutions to the retail brands we serve.”
Snowfall Technologies is privately held and completed its first round of funding in Jan. 2017 to sufficiently provide operating capital for the foreseeable future. Zisk also says that plans are in place to scale the company’s hiring, including sales and technical implementation roles, as their client base expands.
The company is also adding a variety of reseller channel partners including digital marketing agencies, system integrators and logistics and order fulfillment companies.