New vineyard vines Mobile App With Touch ID Lets You Shop Instagram Feed

11/20/2015
vineyard vines®, the Connecticut-based retail brand known for whimsical neckties and Martha's Vineyard inspired style, has partnered with mobile technology platform PredictSpring to build a fast and visually appealing mobile app ahead of the holiday shopping season. The new mobile commerce experience will offer consumers a Holiday Gift Guide, shoppable Instagram feed, and 3D touch, among other unique features that today's consumers have come to demand.

"As mobile commerce accelerates this holiday season, we are thrilled to launch our mobile app that provides our customers with an engaging and effortless shopping experience," said Shep Murray, vineyard vines CEO & co-founder. "PredictSpring has been a valuable partner in helping us create a native app that caters to our mobile savvy shopper, while also enabling "Buy Buttons" on social media content with Shop the Look feature," said Ian Murray, vineyard vines CEO & co-founder.

Notable features of vineyard vines' app, powered by PredictSpring's Mobile Platform, include:
  • 3D touch — Provides consumers with multiple functions depending on whether they tap, press or deep press the app icon (ie. brings users in-app content, a quick search menu, shop the look, store locator, etc.).
  • Shoppable Instagram feed — Customers can easily browse and shop vineyard vines' Instagram Feed within its app, giving consumers not only the inspiration, but also the "Buy Button", to make social media instantly shoppable.
  • Holiday gift guide — The app helps customers shop for the holidays, providing top gift ideas for men and women.
  • Geofence notifications — To maintain its close connection to vineyard vines customers, the app sends notifications of in-store promotions and alerts customers of nearby vineyard vines locations.
  • Touch-ID based login — Integrated with Touch ID, customers can now login using Touch ID, no longer needing to type in passwords every time they use the app, simplifying the checkout process.
  • App indexing — Allows brands to search content within the app on their mobile devices, similar to web searches.
  • Visual appeal and ease of use — The beautifully designed app has exceptional user interface and is 10x faster than a typical responsive site – keeping customers engaged and reducing drop-off rates.

The vineyard vines app is available for free download here for iOS and iPad and here for Android devices.

X
This ad will auto-close in 10 seconds