New York Mets Introduce Biometric Powered POS
The Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, announced a collaboration with CLEAR, the secure identity company that uses biometrics to build a frictionless and secure world, and Mashgin, a creator of self-checkout kiosks that use artificial intelligence to scan multiple items at once, to transform the concessions experience at Citi Field.
As part of the pilot, fans can grab snacks and beverages from the Walk Thru Bru express self-checkout kiosk, complete their purchase with a single touch, and be on their way in seconds.
Aramark is the first concessionaire to pilot this fully-automated experience, which combines Mashgin’s AI-powered self-checkout kiosk and CLEAR’s biometric identity platform to create a truly frictionless fan experience. Making a purchase is as simple as:
- Choosing your items
- Putting them on the Mashgin unit for scanning
- Placing your fingers on the fingerprint reader
- CLEAR charges the items selected to the credit card on file, and the customer is on their way
When items placed on the unit also include an alcoholic beverage, CLEAR simultaneously verifies that the member is of legal drinking age before completing the transaction. The combined experience allows fans to get what they need quickly and easily while providing venue and concession operators with a more reliable and secure way to do age-verification. An Aramark customer service representative will continue to be stationed at the stand to assist guests and enforce service policies.
“Enhancing the game experience for our fans remains a priority, and this innovative solution will help further their experience while at Citi Field,” said Mets EVP & chief revenue officer Lou DePaoli. “We appreciate the innovation, flexibility, and partnership which will allow us to be the first ballpark utilizing these digital technologies across the ticketing, security, and concession platforms for our fans.”
The fully-automated Walk Thru Bru is available to CLEAR members at all remaining home games this regular season. For fans who are not members, CLEAR Ambassadors will be onsite to assist with free enrollment, which can be used immediately.
“We’re continually researching innovative ways to utilize digital technology to create a more streamlined, convenient and frictionless process that allows fans to purchase food faster and get back to their seats,” said Carl Mittleman, president of Aramark’s sports & entertainment division. “The fully-automated self-checkout we’re testing with the Mets, CLEAR and Mashgin is just the latest example of us working to transform the in-venue dining experience and delivering solutions that meet the needs and preferences of our clients and guests.”
CLEAR initially launched biometric concessions at CenturyLink Field and T-Mobile Park in Seattle, which marked the first time that a person’s biometrics replaced both ID for age validation and a credit card for payment in the United States. The company also won a SXSW Interactive Innovation Award for the experience, which according to the judges, is “redefining the exchange of goods and services.”
“The New York Mets are terrific partners because they are committed to enhancing every aspect of the fan experience, from gate-to-seat and beyond,” said Ed O’Brien, CLEAR’s head of sports. “We’re excited to be working with the Mets, Aramark, and Mashgin to reimagine the concessions experience so fans get what they want quickly and easily and get back to their seats without missing any of the action on the field."