Casual fashion retailer Tom Tailor has launched a new mobile app to drive digital growth.
The retailer sports 421 Tom Tailor stores, 166 franchise stores, 11,150 shop-in-store partners & trading partner multilabel. In addition, the collections are sold via the company's own online shop and in over 35 countries. The casual fashion and lifestyle brand now adds to this a premium mobile shopping experience designed to increase customer engagement and drive sales.
Tom Tailor customers in Germany can now download the app on both iOS and Android, and the brand will roll it out to additional markets soon.
Founded in Hamburg, Germany in 1962, Tom Tailor is rooted in casual style, which serves as the inspiration for its family of product lines. The brand offers a range of clothing and accessories for men, women, and children, as well as a home collection that features linen, bath, textile, and pillow products.
Tom Tailor's entire catalog is available on the app, which gives customers a magazine-like shopping experience via an interactive and intuitive UX. The retailer tapped the NewStore Consumer App for the experience.
"Mobile sales are a key business driver for Tom Tailor, but to truly capitalize on this channel we had to upgrade our consumer app," said Hendrik Reuter, director of e-commerce and consumer engagement, Tom Tailor. "We chose NewStore because its solution is simply better than anything we've seen. Our new app puts the experience of a flagship store in our customers' hands."
Through NewStore Studio, the app content management system, Tom Tailor has all the tools it needs to maintain a modern and engaging app. The brand will also benefit from the fact that NewStore Consumer Apps have been proven to increase engagement by 2.5x and drive conversion rates 7x higher than a traditional website. Additionally, because NewStore seamlessly integrates with Scayle, Tom Tailor's e-commerce platform, it is easier than ever to keep the app up-to-date and provide accurate, real-time product and inventory information.
"Consumers are more mobile-minded than ever, so brands like Tom Tailor have to think beyond traditional ecommerce and brick-and-mortar," said Stephan Schambach, founder and CEO, NewStore. "By building a native app that complements Tom Tailor's digital and physical channels, NewStore has given the brand a powerful new way to interact with its most loyal customers."
With NewStore, Tom Tailor has access to a full-featured mobile commerce platform that includes dynamic product lookbooks, enhanced product discovery, and simple category and product navigation. The solution also features built-in cart rules, filter attributes, dynamic stock levels, push notification capabilities, and more.