Macy’s-owned Bloomingdales introduced its smaller concept store, Bloomie’s in the summer of 2021. The brand has been quickly expanding, and is now making its way to Seattle.
Making its west coast entrance in 2023 within University Village in the Ravenna neighborhood of downtown Seattle, the more casual contemporary, curated experience will feature top brands across both men’s and women’s categories, including apparel, accessories, beauty, gifts, and more.
According to earlier announcements, the store highlights merchandise that is rotated out multiple times per week, offering returns dropboxes, and buy-online-pickup-in-store as well as curbside pickup.
Within the store, stylists provide personalized shopping experiences with the help of digital selling devices. These include customization and alteration services, and fitting room assistance through the simple push of a button.
"We are thrilled to enter the Seattle market with the opening of our third Bloomie's location," said Charles Anderson, director of stores, Bloomingdale's. "The new flexible store experience has been well-received in other cities as it remains authentic to the Bloomingdale's brand yet brings a new and exciting energy to our shoppers. We can't wait to be a part of the community and for the people of Seattle to be a part of the Bloomie's story."
Bloomie’s stores are currently located in Fairfax, Virginia and in the greater Chicagoland area. This concept is part of its three-year Polaris strategy that includes testing smaller-format stores