News Briefs

05/11/2022

Tom Tailor Launches App to Drive Digital Growth

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Tom Tailor

Casual fashion retailer Tom Tailor has launched a new mobile app to drive digital growth.

The retailer sports 421 Tom Tailor stores, 166 franchise stores, 11,150 shop-in-store partners & trading partner multilabel. In addition, the collections are sold via the company's own online shop and in over 35 countries. The casual fashion and lifestyle brand now adds to this a premium mobile shopping experience designed to increase customer engagement and drive sales.

Tom Tailor customers in Germany can now download the app on both iOS and Android, and the brand will roll it out to additional markets soon. 

Founded in Hamburg, Germany in 1962, Tom Tailor is rooted in casual style, which serves as the inspiration for its family of product lines. The brand offers a range of clothing and accessories for men, women, and children, as well as a home collection that features linen, bath, textile, and pillow products.

Tom Tailor's entire catalog is available on the app, which gives customers a magazine-like shopping experience via an interactive and intuitive UX. The retailer tapped the NewStore Consumer App for the experience. 

"Mobile sales are a key business driver for Tom Tailor, but to truly capitalize on this channel we had to upgrade our consumer app," said Hendrik Reuter, director of e-commerce and consumer engagement, Tom Tailor. "We chose NewStore because its solution is simply better than anything we've seen. Our new app puts the experience of a flagship store in our customers' hands."

Through NewStore Studio, the app content management system, Tom Tailor has all the tools it needs to maintain a modern and engaging app. The brand will also benefit from the fact that NewStore Consumer Apps have been proven to increase engagement by 2.5x and drive conversion rates 7x higher than a traditional website. Additionally, because NewStore seamlessly integrates with Scayle, Tom Tailor's e-commerce platform, it is easier than ever to keep the app up-to-date and provide accurate, real-time product and inventory information.

"Consumers are more mobile-minded than ever, so brands like Tom Tailor have to think beyond traditional ecommerce and brick-and-mortar," said Stephan Schambach, founder and CEO, NewStore. "By building a native app that complements Tom Tailor's digital and physical channels, NewStore has given the brand a powerful new way to interact with its most loyal customers."

With NewStore, Tom Tailor has access to a full-featured mobile commerce platform that includes dynamic product lookbooks, enhanced product discovery, and simple category and product navigation. The solution also features built-in cart rules, filter attributes, dynamic stock levels, push notification capabilities, and more.

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05/11/2022

RIS Parent Company CEO Jennifer Litterick Honored as a Change-Maker

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Jennifer Litterick EnsembleIQ award image

Jennifer Litterick, CEO of RIS’ parent company, EnsembleIQ, was recently recognized as a Change-Maker in the information services industry by the Top Women in Media & Ad Tech Awards. 

Produced by AdExchanger and Admonster, the annual awards celebrate leaders who have made an impact in the digital media and advertising technology industry. 

“It is a privilege to be recognized by AdExchanger and AdMonsters as a leader in the information services industry. EnsembleIQ’s success can be attributed to the hard work and dedication of the entire EnsembleIQ team and I am pleased to share this accomplishment with them,” said Litterick. 

Litterick will also participate as a panelist on the c-suite panel “Current State of the Industry” at the MediaGrowth Summit 2022 on June 15. Other panel participants include Paras Maniar, CEO; Bobit and John Yedinak, president and co-founder, Aging Media Network; and Craig Fuller, CEO of FreightWaves, who will moderate the session. 

“I am passionate about the advancement of the information services industry and I look forward to sharing my insights at the Summit,” said Litterick. 

Litterick was appointed CEO of EnsembleIQ to define and execute a new company vision. She  specializes in turning challenged businesses into high-performing assets by quickly assessing changing  market opportunities, talent needs, and core strategy to ensure revenue and growth objectives are  reached. 

Litterick rebuilt the EnsembleIQ executive leadership team with a focus on innovation, and she  created a performance-based culture rooted in nurturing and recruiting high-performing employees — driving company growth. 

EnsembleIQ was recently named a “Best Place to Work in Chicago” by workplace culture evaluation firm Comparably based on a survey of company employees, who also gave  Litterick high ratings for her exceptional leadership.

This article first appeared on the site of sister publication CGT. 

05/10/2022

SAS Teams With Cosmo Tech for Hybrid Digital Twins

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digital twins

SAS is teaming with Cosmo Tech, a provider of simulation and digital twin supply chain technology, to build a hybrid AI-powered digital twin solution that connects demand planning and forecasting with production and inventory planning.

The technology is expected to create more resilient end-to-end supply chains for retailers and CPGs, including maintaining production quality and reducing waste, meeting demand shifts while minimizing lost sales, and maximizing resources.

It also seeks to help companies better anticipate risks, as well as as manage costs, margins, and supply chain disruptions.

The solution, which involves the SAS Cloud for Intelligent Planning Suite running on SAS Viya and the Cosmo Tech 360 Simulation Platform, is designed to increase organizational flexibility by analyzing the data flowing off IoT devices like RFID tags, production lines, and vehicle telematics. The companies will focus initially on supply chains for manufacturing, consumer goods, and retail, with benefits potentially applying to other industries.

Dan Mitchell, SAS global director of retail and CPG, noted in a statement that the supply chain’s fragility has been revealed during recent crises.

“Looking back on the last couple of years, we can see all the things we thought were inefficient before — multiple distribution centers, carriers and routes — were actually investments in resiliency,” he added. “Consumer goods manufacturers typically rely on just a few analysts and planners to create a multitude of forecasts. Using intelligent automation with machine learning like digital twins allows companies to automate complex tasks so analysts are freed up for more critical work.”

This is also published on CGT, an RIS News sister publication

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05/10/2022

Lululemon Strengthens Marketing Mix Measurement

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Lululemon storefront

Lululemon Athletica Inc., is looking to bolster its marketing mix measurement, leveraging a more holistic approach to better understand which strategies are most effective and reaching consumers no matter where they are. To do so, the company has tapped Nielsen as its preferred marketing mix modeling provider in the U.S. and Canada. 

The technology will allow Lululemon to analyze the performance of its marketing investments in order to optimize strategies and adjust budgets accordingly. The company will be able to measure the impact of several online segments, including search, display, video and social, as well as offline and external efforts like in-store promotions and macro market trends and the competitive landscape. 

Along with helping Lululemon find the optimal channel mix to balance its short-term sales goals and long-term brand growth, the company can lean on this technology to get a deeper understanding of which marketing decisions are driving ROI in sales, customer acquisition, and site traffic. 

Dave Suwanski, vice president of the marketing mix product at Nielsen, stated that advertisers today must have confidence in their data and measurement in order to improve the effectiveness and ROI of their marketing spend. 

"We are pleased to work with Nielsen, in tandem with our teams, as we quantify the effectiveness of our marketing initiatives," said Justin Richmond, chief digital analytics officer at Lululemon. "Nielsen's experience in brand marketing outcomes and measurement will aid us in ensuring we are adding value to new and existing guests with resonant messaging."

This article first appeared on the site of sister publication CGT. 

05/09/2022

Jesse Yeung Named EnsembleIQ VP of Marketing

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Jesse Yeung headshot

RIS parent companyEnsembleIQ has named Jesse Yeung vice president of marketing. In the newly created position, Yeung will be responsible for EnsembleIQ’s marketing strategy including brand marketing, marketing communications and marketing operations that fuel audience engagement, revenue and business growth.

Yeung has had a long career at Informa Connect. Most recently, he was the marketing director where he was responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, foodservice, catering, grocery, meetings, and special events industries. 

[Read more: RIS Parent EnsembleIQ Investing in Membership and Subscriptions With New Hire: Craig Lowe]

A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing, and event marketing expertise supporting business-to-business content and event brands. Earlier in his career, Yeung was with Penton.

“We are fortunate to have Jesse to lead our marketing efforts. He brings a wealth of experience in the business-to-business foodservice, grocery, and meetings/events industries to this important position. Jesse’s role is vital to increasing awareness of EnsembleIQ and our properties in retail, healthcare, and hospitality,” said Joe Territo, executive vice president, content and communications, EnsembleIQ.

05/09/2022

7-Eleven Launches Brands With Heart Showcase to Vet New Product Opportunities

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7-Eleven store interior

For the fourth year, convenience store retailer 7-Eleven is launching its Brands With Heart event, opening up applications for companies who want to feature their products on 7-Eleven, Speedway, and Stripe shelves across the U.S. and receive mentorship opportunities. 

The program features a panel of leaders at the company that will identify potential food and beverage trends among applicants during an in-store test. They will then help develop the winning brands to ultimately feature them on the shelves of participating U.S. stores. 

[Related: 7-Eleven Launches Delivery Subscription]

The company stated it is looking to diversify its product offerings beyond the traditional c-store assortment. Applications will remain open through the end of May.

"The Brands With Heart showcase attracts hundreds of applicants from up-and-coming brands each year and gives us the unique opportunity to scope out new products that might make the perfect addition to our stores' shelves — such as Lemon Perfect, which was discovered during our 2019 Brands with Heart event," said Jack Stout, executive vice president and chief merchandising officer at 7-Eleven.