Too Good To Go, the mobile app powering a marketplace for surplus food, has partnered with several of the largest instant-delivery grocers in the U.S., including JOKR, Gorillas, REEF Technology's Lightspeed Market and Food Rocket.

The Too Good To Go app, available for iOS in the Apple store or Google Play for Android, connects consumers with surplus from grocery stores, restaurants, bakeries and cafes at the end of each business day to ensure delicious, unsold food doesn't go to waste. Over 7,000 food businesses across 12 major U.S. cities are already utilizing the platform.

As COVID-19 continues to influence consumer grocery shopping behaviors, the notable shift from in-store to online purchasing has driven a boom of instant-delivery services. This recent on-demand grocery surge provides great convenience and safety to shoppers, and operators are striving to keep performance smooth while prioritizing sustainability. By partnering with Too Good To Go both in-store and online, grocers have been able to reduce the 30% of food thrown away in U.S. grocery stores every year (RTS).

"Our partnership with Too Good to Go has been immensely beneficial to the communities we operate in and further extends our commitment to put sustainability at the forefront of our business," said Tyler Trerotola, U.S. Co-Founder at JOKR. "With food waste in the U.S. estimated between 30-40% of the total food supply, we have an opportunity to drive industry sustainability and to help turn Too Good to Go's dream of a planet with no food waste into a reality."

App users lucky enough to reserve a Surprise Bag direct from instant-delivery grocers – the contents of which will vary day to day – can expect to pick up a delicious mix of surplus baked goods, meat and dairy products, fresh produce, and packaged and prepared foods, all for ⅓ of the retail price.

Available in 17 international markets including Paris, London, Copenhagen, Madrid and Amsterdam, Too Good To Go has quickly become the go-to for conscious consumers and businesses around the world, resulting in more than 50 million app downloads and over 110 million meals saved to date. Additionally, the app has built strong momentum in 12 major U.S. cities, with 1.5 million Americans already having saved over 1.3 million meals in a little over one year.

As a technology innovator, Rimi Baltic is committed to creating customer-focused space planning and evaluation processes on both the macro and micro level, leveraging data-driven decisions based on store-specific needs across all three Baltic countries. To this end,  Rimi Baltic will be using Symphony RetailAI’s SaaS-based micro and macro space optimization solutions.  

Rimi Baltic (part of the Swedish ICA group) is one of the largest grocery retailers in the Baltic States with nearly 300 stores. It operates four chains – Rimi Hyper, Rimi Super, Rimi Mini and Rimi Express – that are favorites among shoppers. In 2020, Rimi Baltic also introduced an e-commerce operation in all three Baltic Countries. The company employs more than 12,000 people across the Baltics with revenues of around $2 billion.

“Space is the heart of the retail process,” said Kaspars Karaševskis, Assortment and Merchandising Optimization Manager, Rimi Baltic. “For the team here at Rimi Baltic, the space-optimization journey will be much more than new software. We are looking at increasing retail space efficiency. By leveraging Symphony RetailAI’s AI combined with the art of space management, what will finally be presented is the perfect offer, creating more customer-centric shopping experiences.”

“Optimal micro and macro space management ensures that retailers enhance collaboration across all stores and bring their space management process into alignment with the overall business strategy,” said Chris Koziol, CEO, Symphony RetailAI. “Retail innovators like Rimi Baltic enhance their market leadership through embracing these kinds of market-leading capabilities. By giving Rimi Baltic enhanced execution and responsiveness, we can help the retailer deliver an enriched shopper experience.”