Rite Aid is looking to elevate the pharmacy experience, modernizing its vision by implementing improved insights, increased agility, and overall better customer experiences.
The retail pharmacy has entered into a multi-year agreement with Google Cloud, migrating key applications to Anthos, the software’s platform for application deployment. The technology will provide Rite Aid’s 2,350 pharmacies with cloud computing capabilities on-site.
Through the upgrade, Rite Aid can ensure elevated care even through volatile events such as natural disasters, ensuring robust patient information, advanced prescription management, and continued recommendations without having to connect to a centralized, legacy mainframe.
[Read more: Rite Aid Opens New Modern Headquarters in Philadelphia]
As part of the partnership, Rite Aid will migrate its enterprise data to Google Cloud using BigQuery, allowing the pharmacy to improve visibility into its finances, inventory, and customer information.
Rite Aid customers will experience an improved search functionality, providing more precise results on the e-commerce site and mobile app. In the back-end, Rite Aid will have a better understanding of customer intent.
Additionally, Rite Aid will update its current pharmacy benefits management application suite to a cloud-first experience with artificial intelligence- and machine learning-driven capabilities. This will help the pharmacy benefits manager better manage prescription benefits on behalf of health insurers.
"The power of pharmacies, and the important role pharmacists play in the health of their communities, greatly expanded during COVID. Realizing that potential means making strategic investments in technology that can truly help our customers and maximize the capabilities of our pharmacists," said Justin Mennen, executive vice president and chief digital and technology officer at Rite Aid. "Google Cloud's solutions are uniquely positioned to run at each pharmacy location to allow our store teams to help our customers to achieve whole health for life."
"As a healthcare company with a retail footprint, Rite Aid is at the intersection of two quickly evolving industries and making strategic technology investments to meet rising customer expectations," said Carrie Tharp, vice president of retail and consumer solutions, Google Cloud. "Through these innovations, Rite Aid is defining the modern pharmacy."