News Briefs


Rimi Baltic To Strengthen Space Processes and Delivery


As a technology innovator, Rimi Baltic is committed to creating customer-focused space planning and evaluation processes on both the macro and micro level, leveraging data-driven decisions based on store-specific needs across all three Baltic countries. To this end,  Rimi Baltic will be using Symphony RetailAI’s SaaS-based micro and macro space optimization solutions.  

Rimi Baltic (part of the Swedish ICA group) is one of the largest grocery retailers in the Baltic States with nearly 300 stores. It operates four chains – Rimi Hyper, Rimi Super, Rimi Mini and Rimi Express – that are favorites among shoppers. In 2020, Rimi Baltic also introduced an e-commerce operation in all three Baltic Countries. The company employs more than 12,000 people across the Baltics with revenues of around $2 billion.

Space is the heart of the retail process,” said Kaspars Karaševskis, Assortment and Merchandising Optimization Manager, Rimi Baltic. “For the team here at Rimi Baltic, the space-optimization journey will be much more than new software. We are looking at increasing retail space efficiency. By leveraging Symphony RetailAI’s AI combined with the art of space management, what will finally be presented is the perfect offer, creating more customer-centric shopping experiences.”

“Optimal micro and macro space management ensures that retailers enhance collaboration across all stores and bring their space management process into alignment with the overall business strategy,” said Chris Koziol, CEO, Symphony RetailAI. “Retail innovators like Rimi Baltic enhance their market leadership through embracing these kinds of market-leading capabilities. By giving Rimi Baltic enhanced execution and responsiveness, we can help the retailer deliver an enriched shopper experience.”