Activewear retailer Alo Yoga is elevating the shopping experience, tapping into immersive technologies like virtual reality and streaming to capture consumer interest.
The company has launched a new platform through which customers can access VR, digital styling capabilities, beauty and wellness tutorials, workout classes, and an improved checkout experience. Alo Yoga partnered with experiential e-commerce provider Obsess to launch the virtual store, accessible via desktop, mobile, or the Meta Quest 2 VR headset.
Within the experience, shoppers can interact with different types of content, build their own custom outfits, and choose from several workout videos through the Alo Moves fitness platform (previously only available to paid subscribers).
Danny Harris, co-founder and co-CEO of Alo Yoga, said that interactive shopping experiences that incorporate VR are the future of e-commerce. “They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world,” he added.
Angelic Vendette, VP and global head of marketing at Alo, stated the experience will help the brand reach and engage the Alo community wherever they are “in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”
Anand Dass, director, metaverse content applications at Meta, said the technology is “transporting the digital storefront into virtual reality, and we are looking forward to learning how this could change the way consumers shop.”
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