California-based grocery retailer The Save Mart Companies (TSMC) is launching its own retail media network to leverage advertising opportunities across its supplier partnerships on the Save Mart, Lucky, and FoodMaxx websites.
The company has partnered with omnichannel solutions provider Swiftly to offer consumer targeting capabilities and personalization opportunities across the websites, including coupon clipping, retail media placements, loyalty and rewards experiences, product browsing, weekly ads, sign-in and store locator, app carousel, run of site, and run of category.
"The Save Mart Companies' digital transformation journey is foundational to the company's growth plan, including omnichannel engagement, loyalty, and efficiency," said Tamara Pattison, senior vice president and chief digital officer at TSMC. "Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities."
Several retailers are continuing to invest in retail media. While major companies like Kroger — which has achieved fraud safety certification once again for its program — and Walmart, have established retail media networks, others are launching new programs or expanding existing efforts.
Sam’s Club, for example, recently shared it will be providing its Sam’s Club Member Access Platform (MAP) retail media network access to the MAP Partners Club, which includes three technology companies — CommerceIQ, Pacvue, and Skai — and two managed service partners — Flywheel and Stackline. This will provide advertisers with access to comprehensive resources, including advanced campaign analytics, real-time, intelligently retargeted display advertising, bidding and budget optimization, as well as sponsored product ads and promotional technologies.