Floral brand 1-800-Flowers.com is launching into the NFT space just in time for Mother’s Day.
To celebrate the holiday, the brand released two collections featuring illustrations by artists Devi Namira and Maaz Rahell, that reflect “the special and unique bond fostered between a child and mother.” The company stated that 1,800 distinctive PFPs (profile pictures) are a nod to the brand’s name and pay tribute to “how moms blossom their children through love and affection.”
The first collection, called “Moms Run the World,” features backgrounds with strawberry fields that represent the brand Sherri’s Berries while pear trees showcase Royal Riviera pears from Harry & David. The images also feature flowers and accessories.
Each image is randomly generated to provide a “one-of-a-kind” experience.
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According to the company, a second collection — “The Love of a Mom” — features 180 one-to-ones showcasing “a mother’s nurturing hands guiding their child through the ever-blooming garden of life.” This collection includes 12 unique NFTs with multiple copies of each.
The brand’s NFTs are being minted on Polygon. There are no gas fees for anyone that is pre-approved to receive an NFT. Those who are pre-approved can enter for a chance to win a free mint NFT and a year of flower deliveries for a mother figure in their life. Contest details can be found here.
“1-800-Flowers.com has a history of innovation and always strives to be at the forefront of where consumers are going next,” said Jason John, chief marketing officer, 1-800-Flowers.com. “These collections are a great way for us to test in this space as we delve into the possibilities within Web3 and gain a better understanding of our customers’ interest in digital products. We’re excited to officially be part of the NFT community!”
Abi Sachdeva, chief technology officer for 1-800-Flowers.com, said that introducing customers to blockchain has been an inspiring journey, adding that the company is still in an early stage of understanding the opportunities and challenges related to these technologies.
“One thing we know is that Web3 — a vision for a decentralized internet built on blockchain technology — has infinite possibilities, and we are ready to ride that wave,” he added.