The Next Wave of Shopper Analytics

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The Next Wave of Shopper Analytics

07/14/2014
Customer to customer interaction online continues to rise and savvy retailers and consumer goods manufacturers are capturing, analyzing, and taking action on the data.
 
At the inaugural Retail & Consumer Goods Analytics Summit, Dmitri Williams, PhD, associate professor, University of Southern California will explore the C2C connection, from social graph to ROI at the "C2C Analytics: The Next Wave of Shopper Analytics" general session.
 
Williams is a 15-year veteran of analytics and consumer behavior research, and a recognized leader in the science of online metrics and analysis. The author of more than 40 peer-reviewed articles on consumer psychology and large-scale data analysis has been featured on CNN, Fox, The Economist, The New York Times, and other major news outlets. Williams is the CEO and co-founder of Ninja Metrics, Inc., an advanced predictive analytics company and inventor of social value, a precise measurement of who influences others and how much that influence is worth in dollars and cents.
 
The inaugural Retail & Consumer Goods Analytics Summit event will be held September 11-12, 2014 at the W Hotel in San Diego, California. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges and relationship building. For more information, to view the full agenda, or to register for the event click here.