The Next Wave of Shopper Analytics

Customer to customer interaction online continues to rise and savvy retailers and consumer goods manufacturers are capturing, analyzing, and taking action on the data.
 
At the inaugural Retail & Consumer Goods Analytics Summit, Dmitri Williams, PhD, associate professor, University of Southern California will explore the C2C connection, from social graph to ROI at the "C2C Analytics: The Next Wave of Shopper Analytics" general session.
 
Williams is a 15-year veteran of analytics and consumer behavior research, and a recognized leader in the science of online metrics and analysis. The author of more than 40 peer-reviewed articles on consumer psychology and large-scale data analysis has been featured on CNN, Fox, The Economist, The New York Times, and other major news outlets. Williams is the CEO and co-founder of Ninja Metrics, Inc., an advanced predictive analytics company and inventor of social value, a precise measurement of who influences others and how much that influence is worth in dollars and cents.
 
The inaugural Retail & Consumer Goods Analytics Summit event will be held September 11-12, 2014 at the W Hotel in San Diego, California. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges and relationship building. For more information, to view the full agenda, or to register for the event click here.