Nike Is Becoming a Tech Company and Foot Locker Is Its First Customer
Earlier this month Foot Locker opened its new Washington Heights community-based Power Store. The store was the first to showcase Nike App at Retail digital technology, marking the first time Nike has put its own technology into another retailer’s brick-and-mortar store.
The Nike App at Retail provides NikePlus members personalized content, exclusive access to products, and services like Nike Scan to check inventory and reserve online, pickup in-store. The Washington Heights store serves as the “global pilot for connected inventory,” which ties in the Foot Locker and Nike ecosystems in order to create data-driven local assortments. The connection will offer Foot Locker customers visibility into the store inventory not only through the Foot Locker mobile app, but also through the Nike app.
“Not only does the store leverage our digital assets, it is the first strategic partner store to tie into Nike's digital capabilities,” said Foot Locker president and CEO Richard Johnson. “Together we are combining our knowhow to create truly differentiated experiences for Foot Locker and Nike customers alike.”
The technology also offers Foot Locker customers additional features on their mobile devices. First-of-its-kind NikePlus "Shoecase." provides members with early access to coveted sneaker releases. NikePlus "Unlock Box" serves as an in-store digital vending machine where members can use their app to unlock free limited-edition items.
Nike Scan allows customers to scan barcodes to learn more about a product's history and check availability.
Johnson noted that Foot Locker is seeing that there are some significant benefits for the consumers to have a broader view of the inventory.
“They know and our associates know where inventory is available and whether or not we can give it to them quickly. So as we learn from this first store we will certainly perfect the process and perfect the connectivity, and as we learn from this store I believe we'll be able to commercialize it and roll it out. But it may not look exactly like 181st Street.”
This is only the beginning of the collaboration, Johnson also noted.
“Over time we will add other exciting features and benefits through a connected membership program with Nike that will reflect the best of both brands. The partnership at Washington Heights is a clear example of how our companies are working together to evolve retail through innovative experiences that unite physical and digital.”