NIKE Challenge Demonstrates Major Opportunity in Accessible Apparel, Footwear

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NIKE Challenge Demonstrates Major Opportunity in Accessible Apparel, Footwear

The Nike Ease Challenge invites designers, engineers, makers and innovators to advance and reinvent footwear design for athletes of all abilities. The $50,000 challenge continues Nike's leadership in driving footwear innovations that help all athletes to live more active and independent lives.

Nike's mission is to bring inspiration and innovation to every athlete* (*If you have a body you are an athlete). The Nike Ease Challenge embodies that mission by calling on a broader community of innovators that shares Nike's commitment to elevate athletes at all levels – from the elite to the everyday. The challenge is intended to build upon the advancements of Nike's array of innovative designs – such as Nike HyperAdapt 1.0, Nike FLYEASE, Nike Air Rift, Nike Sock Dart and more – that help people more easily put on, secure and take off their shoes.

"Nike is driven by a competitive spirit that drives us to do the seemingly impossible for our athletes," said Mark Parker, president and CEO of NIKE, Inc. "Today, we are working with others who share our passion for removing barriers through breakthrough innovation. I can't wait to see what powerful ideas come out of this challenge."

The Nike Ease Challenge is open immediately, with a submission deadline of Dec. 15, 2016. Three finalists will be selected at the end of March 2017 and invited to Nike World Headquarters in Beaverton, Ore. Finalists will present their designs to a panel of Nike leaders and athletes, with a winner selected in April 2017.