Nike Explores Holograms For That Perfect Fit

Lisa Johnston
Editor-in-Chief, CGT
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Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

The No. 14 retailer is leveraging Omnivor’s Holograms for Retail technology for its Virtual View feature at Finish Line and JD Sport. Using the tech, shoppers can select a hologram that matches their size and body type and then build a virtual dressing room in their homes.

It’s expected to both drive purchases and reduce returns, with almost half of shoppers returned to the feature more than once, according to Omnivor.

Nike is investing heavily in its digital experiences, as money it’s sunk into its app ecosystem, omnichannel fulfillment capabilities and RFID fueled its digital transformation during the pandemic.

“The COVID-19 pandemic has expedited an overwhelming consumer preference shift toward digital options. While many of these traditional behaviors may return, many of the developments made today will be with us forever,” said Adam Kirk, Omnivor CEO and founder, in a statement. “Omnivor’s technology offers companies and consumers alike a personalized, interactive and lifelike experience — all from the comfort of home.”

Omnivor, a spinout of startup studio Kernel Labs, will soon also offer live holograms as a new form of communication running on the T-Mobile 5G network.

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