Nike's Latest Innovation Brings Personalized Service to App

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Nike's Latest Innovation Brings Personalized Service to App

By Jamie Grill-Goodman - 03/25/2016
Athletics company Nike Inc. revealed its latest innovation, the Nike+ app, at the Nike Innovation Summit in New York, putting a new spin on personalization for fitness. The new Nike+ app, which will launch in June 2016, provides members easy access to Nike’s world of services, including the company’s footwear and apparel, customized recommendations, guided workouts, motivational music mixes and rare invitations.

"The NIKE+ app brings together on demand coaching, a personal store, and amazing experiences, all through one mobile access point," said Mark Parker, President and CEO. "Through NIKE+ we offer training programs that adapt to your changing schedule and performance, syncing performance data directly from the NIKE+ app in a range of partner devices and we send reserve invitations guaranteeing our most coveted sneakers and gear up packs tailored just for you that get you started on a new goal or a new sport."

The app connects members to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS apps. The company has seen a considerable increase in downloads of the NIKE+ Run Club and the NIKE+ Training Club with members becoming more active and buying more, commented Trevor Edwards, President, NIKE Brand.

"The new NIKE+ app makes it all easy and personal and puts all at your fingertips," said Parker. "It’s the key to building deep and rich relationships with the athlete in this new era of personalized performance. And not only does digital create connections with the athlete, it also accelerates our business end-to-end."

NIKE, Inc. revenues grew 8% to $8 billion in Q3 2016. Parker noted it will be the norm to see a steady stream of innovation from the company.

"There’s more innovation than what we showed in New York, both in product and on the digital front," said Parker. "[Digital] continues to a high priority for the company and obviously important to the consumer and the athletes that we’re here to serve."

NIKE+ app Features

Customized “Feed” tab: Includes a continuously updated selection of stories — training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — tailored to each member’s unique interests and ambitions.

“My Store” tab: Showcases clothing and footwear personalized to members’ sport and lifestyle preferences. It prioritizes their favorite products, gives expert recommendations and offers customization options through NIKEiD.

“Services” tab: Connects members directly to Nike+ experts, who are available to answer questions about all Nike+ services or book a 1:1 reservation in select Nike stores. Members can also connect simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS.

“Pass” tab: Stores a personal QR (Quick Response) code, which can be added to Apple Wallet, as well as used at any Nike retail store or event for personal recommendations.

“Inbox” tab: Members gain access to Nike’s newest releases and experiences.