Nine West Steps into Mobile Commerce with Demandware

Ecommerce provider Demandware announced yesterday that Nine West Footwear Corporation, a division of Jones Apparel Group has launched a new mobile storefront using Demandware's mobile commerce application.

The Nine West mobile commerce site, NineWest.com/Mobile, is designed to meet the on-the-go shopping needs of the digitally connected shoe and accessory enthusiast who wants to learn about the latest trends and hottest looks of the season — or even make a purchase — from their mobile device.

Nine West is leveraging its existing Demandware eCommerce implementation to quickly launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the ecommerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels, Demandware reports.

Ron Offir, Nine West Group, president of eCommerce, said, "Our shoppers are beginning to rely on their mobile devices for more than just talking to their friends or sending text messages. By using Demandware's mobile commerce application we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers. Working with Demandware gives us the functionality needed to address our customers' existing appetite for mobile shopping — and, at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future."

On NineWest.com/Mobile, customers can make a purchase, search for a product, access their Nine Loves account, sign up for email alerts, communicate with customer service and locate Nine West retail stores.

Jamus Driscoll, vice president of marketing at Demandware, said, "Online retailers are challenged to meet the constantly evolving habits of the contemporary shopper. We designed Demandware's mobile commerce application to simplify the process for retailers of extending the reach of their brand from the traditional online retail ecommerce to the mobile phone, and we will continue to provide a flexible and customizable environment that allows them to do exactly that. We are proud to be working with Nine West to deliver its best-in-class mobile storefront."