No Fumbles at Stadium Store
The song says to “root, root root for the home team.” So what do you do when two
home teams share one stadium? The Flagship Store at New Meadowlands Stadium is designed to cater to New York Giants fans one day and New York Jets fans another. The teams’ retail partner Delaware North Companies and architect Chute Gerdeman have included several key features that allow the 9,600-square-foot store to quickly change “sides,” including LED lighting that changes from Giants blue to Gang Green’s green; revolving perimeter display panels that pivot for Giants or Jets merchandise; mobile fixtures that allow merchandise to be positioned and easily stored; hidden storage areas located right at the fixtures to allow quicker change-outs; and digital signage that can be easily programmed for each team.
home teams share one stadium? The Flagship Store at New Meadowlands Stadium is designed to cater to New York Giants fans one day and New York Jets fans another. The teams’ retail partner Delaware North Companies and architect Chute Gerdeman have included several key features that allow the 9,600-square-foot store to quickly change “sides,” including LED lighting that changes from Giants blue to Gang Green’s green; revolving perimeter display panels that pivot for Giants or Jets merchandise; mobile fixtures that allow merchandise to be positioned and easily stored; hidden storage areas located right at the fixtures to allow quicker change-outs; and digital signage that can be easily programmed for each team.