Nordstrom is involved in a multi-year transformation that encompasses every aspect of the company, including culture, technology and customer experience. The retailer is focused on enabling its associates to deliver exceptional and innovative customer service. Sam Hogenson, VP of Technology for Nordstrom will present the closing keynote “Nordstrom: The 112-Year-Old Startup” at the Retail Technology Conference on Thursday, April 10, 2014 in Orlando, FL.