Nordstrom Gets On Store-Fulfillment Bandwagon

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Nordstrom Gets On Store-Fulfillment Bandwagon

10/19/2020

Nordstrom is introducing order pickup at U.S. Nordstrom Rack stores for Nordstrom.com, NordstromRack.com and HauteLook.com orders.

Starting this month, customers will have the option to select U.S. Rack stores as an order pickup location for their Nordstrom.com, NordstromRack.com and HauteLook.com orders. Rack locations will also fulfill online customer orders from NordstromRack.com, providing online consumers with access to thousands of additional choices and faster delivery in markets with stores.

Later this year, customers will be able to pick up their U.S. NordstromRack.com and HauteLook.com orders at their nearest Nordstrom and Nordstrom Local.

"Our market strategy is how we provide customers with greater merchandise selection and faster delivery while increasing convenience through our services. Our Nordstrom Rack business plays a critical role within how we stay closer to our customers," said Erik Nordstrom, Nordstrom CEO. "The addition of these services and fulfillment options within our Nordstrom Rack stores enables us to further engage and serve customers on their terms."

"We are excited to expand these services and fulfillment options to our Nordstrom Rack stores," said Geevy Thomas, president of Nordstrom Rack. "Our hope is that through the addition of these offerings we will provide customers even greater access to our breadth of inventory and a more convenient and seamless shopping experience however they choose to shop with us." 

Nordstrom operates 355 stores in 40 states, including 100 full-line stores in the United States and Canada, 248 Nordstrom Rack stores, two clearance stores and five Nordstrom Local service hubs. It closed its Trunk Club stores earlier this year.  

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