Nordstrom Launches Digital Gift Card Program With CashStar

Nordstrom has partnered with CashStar to launch a digital gifting program and take dvantage of the rich, engaging digital user experiences and the proven scalability of the cloud-based CashStar Commerce platform.

"At Nordstrom, we hope to provide the best possible customer service and experience by delivering highly-relevant, personalized experiences no matter how customers choose to shop with us," said Sean Burrow, director, gift card at Nordstrom. "By partnering with CashStar, we have greatly improved the eGift card experience we are providing for our customers."

With CashStar Commerce, Nordstrom has enabled its customers to create a highly personalized e-gifting experience for their recipients with a large selection of Nordstrom-designed faceplates and artwork and ability to add a personalized message. The eGift card is delivered in a virtual Nordstrom silver envelope, an extension of Nordstrom’s signature silver box experience. Senders can also choose to have the eGift delivered instantly or on a future date and will receive notification when their gift has been viewed. The entire experience is powered by a robust platform providing Nordstrom program control, insight and comprehensive risk management.
All Nordstrom gift cards are redeemable in stores and online at Nordstrom, Nordstrom Rack and HauteLook. Nordstrom donates one percent of all gift card sales — including amounts added to existing gift cards — to nonprofit organizations in its communities.
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