Not Absurd: Marine Layer Invests In Omnichannel Fulfillment

various items on a table

Marine Layer has gone live with its latest plans to improve omnichannel experiences for its customers.

The apparel retailer and brand, which operates 46 retail locations in the U.S. selling its “absurdly soft” clothing, has completed implementation of the NewStore Omnichannel Platform, which includes such capabilities as mobile checkout, endless aisle and ship-from-store.

“Our business is built on a commitment to our customers and a belief that we need to get them the product they want, in the channel they want, with as little friction as possible. So we made the decision last year to turn a very difficult year into an opportunity,” said Adam Lynch, Marine Layer COO. “That meant going all-in on complete cross-channel inventory flexibility, ship-from-store, endless aisle and a better in-store experience to become a true omnichannel organization.”  

Lynch described the solution provider as being a great partner over the last six months, noting it was launching the entire platform on-time across its full store fleet.

“We are confident it was the right investment at the right time, and know it will benefit our business and our customers,” he added.

More on Fulfillment

  • Target Tests Speeding Up Ship-From-Store

    Target details how it plans to speed up delivery via its ship-from-store cabalility.
  • Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

    The sense of urgency around a cohesive cross-platform strategy is real, and it’s critical for business leaders to ensure e-commerce is properly resourced internally.
    a double decker bus parked on the side of a road
  • First Look: Inside Kroger Delivery’s First Customer Fulfillment Center

    Kroger has opened its long-awaited first Customer Fulfillment Center (CFC), combining vertical integration, machine learning, and robotics. See how the retailer is transforming grocery e-commerce with introduction of first-of-its-kind technology in the U.S.
    a person standing in front of a truck