Not Absurd: Marine Layer Invests In Omnichannel Fulfillment

Marine Layer has gone live with its latest plans to improve omnichannel experiences for its customers.

The apparel retailer and brand, which operates 46 retail locations in the U.S. selling its “absurdly soft” clothing, has completed implementation of the NewStore Omnichannel Platform, which includes such capabilities as mobile checkout, endless aisle and ship-from-store.

“Our business is built on a commitment to our customers and a belief that we need to get them the product they want, in the channel they want, with as little friction as possible. So we made the decision last year to turn a very difficult year into an opportunity,” said Adam Lynch, Marine Layer COO. “That meant going all-in on complete cross-channel inventory flexibility, ship-from-store, endless aisle and a better in-store experience to become a true omnichannel organization.”  

Lynch described the solution provider as being a great partner over the last six months, noting it was launching the entire platform on-time across its full store fleet.

“We are confident it was the right investment at the right time, and know it will benefit our business and our customers,” he added.